Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
|
Your cart is empty |
|||
Showing 1 - 11 of 11 matches in All Departments
Wie reagieren Endverbrauchermarkte auf die Globalisierung? Was
unterscheidet Lander voneinander? Welche strategischen Optionen
gibt es im internationalen Vertrieb? Das vorliegende Buch liefert
aktuelle Analysen und Handlungsempfehlungen fur den internationalen
Vertrieb.
Was unterscheidet Unternehmen, die der Krise erfolgreich trotzen konnten, von solchen, die in ihr untergegangen sind? Welche Rolle spielen Marketing und Verkauf zukunftig? Und auf welche vertrieblichen Erfolgsfaktoren sollen Unternehmen setzen, um die Zukunft zielgerichtet zu gestalten? In diesem Buch prasentieren Experten aus Forschung, Beratung und Praxis Ruck-, Ein- und Ausblicke zum Verkaufen in schwierigen Zeiten. Ein wertvoller Impulsgeber fur alle, die kreative Denk- und Losungsansatze fur Vertriebserfolg jetzt und in Zukunft suchen "
Die Autoren prasentieren und diskutieren innovative Dialogmarketing-Ansatze, Grenzen und Potenziale neuer Medien fur das Customer Relationship Management sowie neuartige Nutzungsmoglichkeiten neuer Medien. Zur Veranschaulichung werden aktuelle Ergebnisse aus der Forschung sowie Praxisbeispiele aus unterschiedlichen Branchen (BMW Group, Henkel KGaA, Deutsche Bahn AG etc.) integriert."
Die Herausgeber zeigen auf, wie Unternehmen die relevanten Trends
in Markten und Marketing aufgreifen und mit gezielten Losungen im
Marketing wachsen. Zahlreiche Hinweise stammen aus der
Innovationsarbeit des Instituts fur Marketing und Handel der
Universitat St. Gallen mit Unternehmen wie BMW, BASF, E-ON, Henkel,
Interbrand-Zintzmeyer&Lux, Ringier, McKinsey, Winterthur
International, etc. Mit erganzenden Beitragen von renommierten
Forschern und Visionaren.
Christian Belz analysiert Spannungsfelder von Marken global
ausgerichteter Unternehmen. Diese Spannungsfelder zeigen auf, wie
Marken bedrangt werden, weil multiple Ausrichtungen sie schwachen.
Ebenso zeigen sie aber auch neue Prioritaten und enorme Potenziale
fur ein wirksameres Marketingmanagement.
Architect Ken "Cannoli" Knoll's world is turned upside down when the sign on his new project, the Neumann Auditorium, plunges from the building, killing Jerome Neumann, the businessman who donated $3 million to the project. Cannoli's boss dispatches him to prove that the firm's design was not at fault. Cannoli is appalled to find his old college classmate turned investigative reporter, Shirley Hansen, poking around. She is there at every step of the investigation, a thorn in Cannoli's side, looking for the dirt and the killer as he seeks to solve the murder. Neumann's wife insists the sign's falling was not an accident and begs Cannoli to prove that her husband was, in fact, killed by his mistress when he broke off their affair. Cannoli wonders if perhaps it was the wife who murdered him when he decided on the mistress. Meanwhile, Cannoli is delighted when a Hollywood actress appears at the site of the sign plunge, intrigued by the death. Ken begins seeing her romantically, despite his intern Edison's warnings about his sudden good fortune. There are plenty of suspects, as Cannoli discovers Neumann's former business partner held a grudge against him for a deal that went bad and ruined his life. He wonders about Michigan poet Molly Gross, who, despite her position on the city's planning board, was an outspoken critic of the project. And there's the activist group who had protested, sometimes violently, the destruction of the library's old Fitzgerald Reading Room to build the auditorium. As Cannoli digs deeper, his prime suspect is murdered and suddenly he finds his own life in danger.
Ken ("Cannoli") Knoll is just your average architect. Not a detective. That is, until his young assistant Edison returns from a routine job inspection of one of the firm's buildings with startling news. There's a dead homeless man at the construction site and Ken is aghast when he learns Edison has taken it upon himself to remove the body and load it into one of the firm's trucks. However, before Edison can spirit the body away and dispose of it, a couple of the firm's top brass show up for a tour and Edison isn't able to put his plan in motion. And then Edison informs Ken that another architect has absconded with the truck, only to have it break down on the road, eventually ending up in the shop. When Ken finally catches up with the truck, the body has disappeared. Now, Ken must track down the body while at the same time try to keep his superiors from finding out, balance relationship trouble with his girlfriend Mary, and sympathize with fellow architect Gwen who's having a rough time, and satisfy a demanding client with grandiose ideas of the perfect chocolate shop. Surely, nothing else can go wrong? Like another dead body....
Renommierte Autoren vermitteln praxisorientiert wissenschaftlich
fundierte Erkenntnisse zu den wichtigsten Eckpfeilern eines
umfassenden Vertriebsmanagements.
Innovationen im Kundendialog ist ein Pladoyer fur ein reales
Marketing,
|
You may like...
Positively Me - Daring To Live And Love…
Nozibele Mayaba, Sue Nyathi
Paperback
|